שנוסדה בשנת 2006 בגואנגג'ואו, היא קמעונאית מקוונת מובילה עולמית ישירות לצרכן, המספקת מוצרים שנבחרו היטב וחסכוניים ביותר ל-66 מיליון+ משתמשים רשומים, עם טווח הגעה עולמי בצפון אמריקה, אירופה, אסיה הפסיפית, דרום אמריקה והמזרח התיכון.
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